BRANDING
An IT consulting firm that exists to bring order and simplicity to complex systems by creating holistic solutions that meet strategic business outcomes.
Deft wanted to stay true to their vision while standing out in the world of IT consulting. We honed in on their story and helped them push the limits.
3-Color Retro Color Pallet
Pays Homage To Early Tech Design
Bold Movement
Versatile & Readable
PRIMARY LOGO
SECONDARY LOGOS
COLORS
MARK / FAVICON
Deft is a new company looking for an identity. The Deft team agreed they did not want to look like the rest of their high tech industry. With this throwback look, feel, and messaging Deft saw their business double in just 5 months after this project launch.
Copyright 2021 by VHS Design Co.